CNN Video Clip on Athletes’ Performance: http://cnnmon.ie/K2GVlU
By Jon Flint, Co-Founder & Managing General Partner, Polaris Venture Partners
It’s an exciting time to be an investor in Athletes’ Performance (AP), the trailblazing performance training network for both elite athletes and those wanting to achieve peak fitness.
The NFL draft begins today and AP has been working with 94 former college football players, readying them for this important moment in their lives. For the players and AP coaches, this becomes a very personal time. Over the course of their training period together a bond has formed and hopes are high [not unlike the relationship between a company and an investor].
Some of the player names are well-known: 2011 Heisman Trophy winner Robert Griffin III, QB, Baylor; Andrew Luck, QB, Stanford, Matt Kalil, OL, USC and Trent Richardson, RB, Alabama. Other player names will become more recognized after the draft, particularly when they hit the field and everyone can see their hard work paying off.
Certainly, AP’s hard work has paid off too. From 2006 when we made our investment in AP to today, the company’s revenues have grown five-fold—from $5 million to over $25 million. And really, AP’s scaling has only just begun.
Why this success? Simple. There is nothing like having excellence as your mission. Excellence is gravity. How do you get the best coaches and continual thinking about exercise innovation? Tell your employee prospects that you are going to the best place in the world to practice the career you’ve always wanted. This is both honest and self-fulfilling.












